Tips to Help Your Company ‘Stick Out’ from the Competition
Taking your dream from the basement to billions includes many elements such as purpose, innovation, discipline, cost control, understanding your audience and knowing how to connect with them. You already have the idea and dream. Now enter cost control without skimping on branding.
One solution that may seem counterintuitive, but in-fact gets big bang for the buck, is customization.
When it comes to 2018, Andrew says entrepreneurs should create a list of resolutions to foster the growth of their small businesses. Here is a list of do’s, instead of don’ts, making these resolutions ones you may actually want to keep:
Resolution #1: Street-Level Signage
In the digital era of Amazon, small business owners must differentiate, and be more concerned than ever about their physical branding. According to Chron, compelling signage is one of the most cost-effective yet tangible forms of small business marketing.
Moreover, according to Small Biz Trends, 37.6 % of small businesses will launch new products and services in 2018 and a mix of traditional and social media marketing will help generate maximum awareness. However, eye-catching custom decals affixed on windows and display marketing grabs customers as they walk by helping them instantly convert or at least make sure they remember you for next time. Bonus? Window decals are affordable and don’t require a long-term commitment.
Resolution #2: A Return to Funny Stuff
Who doesn’t love to laugh? According to Hubspot, humor is one of the biggest trends in marketing because it gives companies a chance to relate to their customers by being transparent, authentic and more fun in their sales pitch. Stickers, decals and labels can be an effective way to merge humor and branding that will give any business a funny edge on the competition. People remember and share humor more than anything else!
Resolution #3: Boost Morale with Company Swag!
Strong workplace morale should be a New Year’s resolution for every employer. According to justworks.com, people who feel good about their work are generally more productive, collaborative and satisfied in their jobs. So how can a company foster good morale in an affordable and original way? One word: SWAG.
From water bottles to smartphone cases, there’s no shortage of options when it comes to customized swag. Employees love these items for being fun, functional and free! All while the company’s brand is being reinforced. Logo decals keeps you on a customer’s radar screen.
Resolution #4: Old Meets New
With the drive to keep costs down while iterating new ideas, products and messages businesses are always looking at new technologies to be creative and cost-effective in their marketing. Because of companies like StickerYou customized stickers and decals are affordable, which means one can create a new message that sticks in any size, shape and quantity without needing to order in bulk as they can try just a few stickers out before scaling their volumes up. Whether it be 1 or 10,000 technological innovation means it is possible to have one’s message ‘stick.’ From clear decals to vinyl lettering, the e-commerce sticker emporium StickerYou, is a one-stop shop.
Resolution #5: Choose a Theme for 2017! OR/ Choose a Realistic Goal for 2017!
Themes and mission statements can keep one on track and focused throughout the year. The mission statement that we have at StickerYou for 2018 is ‘Make What Matters Stick.’ This is our philosophy as well as our value proposition to customers. We can help them with the custom products that make a big difference in standing out – while affording them the flexibility in ordering only exactly what they need.
Record your goals and when you meet them have a sticker maker handy so that you can mark your progress. It will give you a sense of accomplishment and remind you what you have achieved on those days of self-doubt.
Like everyone else this time of year, entrepreneurs who make resolutions on how to improve their businesses and streamline costs without sacrificing customer experience will be one step closer to reaching their goals in 2018. And these are five ways will boost your brand without spending a lot of money.
About Andrew Witkin – Founder and President
After returning to Toronto, Andrew researched various platforms and realized just how prohibitively expensive it was for individuals to create high-quality and customized stickers in a timely fashion. He set out to change that and StickerYou was born.
With nearly 10 years of StickerYou success under his belt, Andrew is regarded as one of Canada’s leading experts in fast growing, e-commerce customization. His vision to create a premium destination for stickers, decals, labels and tattoos has helped companies and individuals express themselves through customized products they can create themselves.
Andrew graduated from Dalhousie University with a B. Comm. and holds and an MBA from York University’s Schulich School of Business. He was the VP of Licensing at Nelvana/Corus Entertainment from 1994-2002 and Director of Marketing at MegaBrands/Mattel from 2002-2008.
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The post How to Stick to Your New Year’s Resolutions in 2018 appeared first on Home Business Magazine.
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